Asian Journal of Engineering and Technology Innovation

Cloud Based Customer Relationship Management

Suraj Borge, Gaurav Waghmare, Surabhi Gupta, Lena Pawar

Computer Department & Pune University,India

Abstract

The implementation of Relationship with customers to foster growth. The implementation of CRM has some success factors such as training employees productively,management support and the desired organizational culture have been determined that impacts the project significantly and intensely toward obtaining the desired results.The purpose of this study is to find the factors of customer relationship management implementation in banking sector. We collected data from some bank officials to know more about the customer interaction with banks. We need to improve

Keywords:

CRM(Customer Relationship Management);Cloud Computing; Software as a Service.